About competition
About competition
Whereas a few years ago the company’s scaling limit was limited by the possibility of financing, today the pendulum has swung in the direction of human capital. This trend, according to experts, will continue to grow. We are sure that you also feel it at your enterprises. If, not yet, you will definitely feel it in the near future.
BATTLE FOR FRAMES (ALREADY GOING)
Today, for survival and development, organizations need to compete not only for customers, but also for employees. In such a situation, sectoral boundaries are blurred. Good pros are ready to change the industry without hesitation, moving from agricultural to retail, manufacturing or IT, or vice versa.
It’s high time, when hiring a new employee, to consider:
– how much does it cost to hire a professional?
– what will the company get for the time a new pro participates in it?
OUTPUTS FROM THE PERSONNEL CRISIS
Owners and top management must already accept the reality that it is impossible to win the competition without constant and systemic changes.
Create a team environment that retains valuable people and generates new ones. The transformation of corporate culture is an effective tool.
What to do:
– to define the Mission / Vision / Values of the company, which will be relevant for the market, owners, employees;
– to introduce new values, to their sustainable use in daily work at the level of real behavior;
– hire new personnel with a priority on values (skills to hold out after admission);
– without pity to part with personnel sabotaging changes, or violating values.